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This web site has the following in the web page, "Zum Betrachten der PDF-Dateien benotigen Sie den kostenlosen Acrobat Reader." We noticed that the web page also stated " Download Our Product range overview as PDF-file." It also said " You will need the free Acrobat Reader to open these files. Helios ist ein langjährig erfahrener Hersteller von Rohrheizkörpern, Einschraubheizkörpern, Flanschheizkörpern und sonstigen Heizelementen für industrielle Anwendungen. Unsere Spezialität ist die Herstellung von elektrischen Heizelementen nach Maß." The header had Heizelemente as the highest ranking optimized keyword. It is followed by Heizkörper, Heizungen, and heaters which isn't as ranked as highly as Heizelemente. The next words helios-heizelemente.de uses is heating. Industrieheizkörper was included and might not be seen by search engines.